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 Product Marketing Roundtable
Outclass Your Competition - Build a Customer Experience Action Engine
Customer experience. It’s one of the hottest topics out there right now. We’re not talking about just meeting customers needs, but delighting customers. What is it that has propelled some of the world’s most iconic companies to customer experience hero status? At the November Product Marketing Roundtable, join Borge Hald, CEO of Medallia, for an interactive session on how to build a Customer Experience Action Engine. Topics will include: why being adored is worth it, measuring where you stand, driving engagement and action, why the software infrastructure matters, assessing readiness, and avoiding traps.
Founded in 2001, Medallia provides enterprise feedback solutions to more than 25,000 businesses around the world. Customers include global hotel, financial services, retail, and high-tech companies such as Apple, Nike, Fidelity, Hilton, Marriott, and eBay. Medallia’s SaaS-based solution enables companies to gather, monitor, and act on feedback from customers, partners, and employees.
Date/Time:
Thursday, November 20th, 2008
8:30 a.m. to 10:00 a.m.
Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions
Pricing:
$15 BMA members / $30 non-members*
reservation Graphic
* NOTE: Due to increased attendance for this event, Scott's ...
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| Northern California Chapter of the Business Marketing Association - The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. It was formally structured as a not-for-profit organization in in 1947 with George McNutt as the first chapter president.
The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.
It's good to know that all of us at NorCal BMA can draw on the friendship and support of our BMA colleagues around the country. |
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