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Startups/VCs - Pleasanton SIG: The Elevator Statement and Executive Summary - eBig 

 
Description
 
 
Startups/VCs - Pleasanton SIG: The Elevator Statement and Executive Summary

6:30pm - 9:00pm October 13, 2008
University of Phoenix
Suite 100
7901 Stoneridge Dr
Pleasanton, CA
94588

The Elevator Statement and Executive Summary – Two Key Elements of Companies’ Fund-Raising Kit
Come learn the two most basic elements in an entrepreneur’s fund raising bag of tricks. Ralph Patterson will conduct a hands-on workshop where the principals and the dos and don’ts of elevator statements and executive summaries are presented. Then the audience will be challenged to create an elevator pitch of their own and to outline an executive summary for their business.

To get the most out of this session, attendees should think in advance of:
• Who are your customers?
• What do you offer them?
• How do they benefit?
• Why is it better than what they have now?
• How do you make money?
• How much money will you make in five years?
• How much money do you need now?

Who Should Attend
Entrepreneurs who are serious about raising capital but who have been unsuccessful, CEOs, managers and founders of start-ups, or anyone thinking about starting a company and unsure of the steps.

About the Speaker
Dr. Ralph Patterson is a co-chair of the VCs & Start-ups SIG, and President of Strategia, Inc. He has over 12 years of consulting experience and has consulted for large multi-nationals, small companies, and start-ups. He has been the CEO of a start-up and has consulted for Venture Capitalists. As President of Strategia, he focuses on start-ups and prepares them to seek capital. He serves VCs by bringing them qualified deals.

Registration
To pre-register, send your name to info@ebig.org along with the event title & date.
Pay at the door by cash or check.
Free to eBig members
$15 if pre-registered
$20 otherwise

Directions
Suite 100 in the University of Phoenix campus in Pleasanton. Parking is free

From I 680, exit onto Stoneridge Drive and turn right. Proceed east and turn into the first driveway past Kaiser Permanente. In the lot turn left toward the large building, which houses the University of Phoenix. The building number can be hard to see in the dark, but it is the first building you should encounter.

From I 580, exit onto Foothill and turn left onto Laurel Creek Way, just before you reach Stoneridge Drive. Turn right into the first drive way and go toward the far end of the large building. That will be the University of Phoenix.
 
 
 
   
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