JD Peterson, Vice President, Product, Lyris, Inc. will discuss email marketing as a core marketing discipline and how it’s evolving in the context of digital marketing. He will focus on email marketing as the trusted backbone of an integrated marketing strategy that can be leveraged for greater success with new tools, such as social and mobile marketing, to increase ROI.

He will also share some known trends based on real data from Lyris customers and analyst firms such as Forrester Research.

Lastly, he will ask for input from BMA roundtable attendees regarding their concerns and/or ideas in reference to email marketing and digital marketing. The discussion may be recorded on video for inclusion in a LyrisHQ.com blog post.